This morning Panasonic announced their new PT-AE3000U will be priced at just $2,499.
This is a bold and aggressive price point from Panasonic, particularly when you consider that their last home theater 1080p product was considered by many to be the best on the market for the last year. When you factor in the additional features like Lens Memory (makes your screen 2.35:1 CinemaScope with the touch of a button) and the improved 60,000:1 contrast ration (read more about the new features here) this is a remarkable price.
One AV blogger, Duncan Madden at AV Review UK said in his initial write up for the PT-AE3000; “Available this very November, Panny is hush hush about the price, but that flagship moniker should prepare you for the worst.” [complete post ]. And just a day ago we predicted a $3,499 MAP (minimum advertised price) with a lower street price and we said we would keep you updated.
So, as promised, here is your update : with the aggressive pricing coming directly from Panasonic you should expect street prices to stay close to the $2,499 price announced today. There may be dealer incentives as the holidays and Super Bowl draw closer, but dramatic price drops are unlikely in this writers opinion.
Why Go So Low?
Maybe it’s the tough economy. Maybe they are just continuing on their low price entry strategy they started last year when they released the AX200 at $1,299. Or possibly they are just trying to encourage the competition to think of joe-six-pack since its an election year. Whatever the reason, the $2499 MAP on the new PT-AE3000 is sure to be a temptation for shoppers who have been just waiting for the right time to buy a 1080p projector. And that Lens Memory feature is VERY cool.
Expect the AE2000U projector to get a little cheaper. It still has an extra warranty and Blockbuster card associated with it that Panasonic has to honor till the end of the month. We did drop our price on it today (you’ll have to add it to cart or request a Quick Quote to see the better price) by a couple hundred bucks, so it’s a few hundred less than the new AE3000 and it will ship today (the AE3000 won’t ship until the end of October).
Last year Panasonic blew the doors off the 720p market with their PT-AX200U projector (for home theater and video gaming) in part because if their aggressive price from the get-go of just $1,299. With features like lens shift, zoom, light harmonizer, great 1080p scaling, gaming mode and 2000 lumens of brightness, the AX200U should have been on any perspective buyer’s watch list, and it sold like hot cakes. The AX200 was among ProjectorPeople’s best sellers and should remain a rapid seller with its new $999 price point. Too bad you don’t get that Blockbuster card deal along with it anymore. Oh well, you’ll just have to keep the extra cash in your pocket.
That’s all for now! Come back again soon.