Introducing Sharp Aquos HD LCD TVs! is very proud (and very excited) to introduce our latest product: Sharp Aquos HD LCD television sets.

We’re carrying the full line, which means you can take your pick from 40 to 60-inch sets, CCFL or LED backlighting, 4 mill:1 to 6 mill:1 contrast ratios, and 120 or 240 hz refresh rates.

Sound a little confusing? Keep reading, we’ll explain.

Already know what you’re looking for in a LCD TV? Then check out our brand spanking new LCD TV finder.


The Sharp Aquos line uses both LED (Light Emitting Diode) and CCFL (Cold Cathode Fluorescent Lamp) backlights.

LED backlighting entered the market in 2009. Since then, there’s been some confusion about “LED TVs”. Let us set the record straight: there is no such thing as a “LED TV”. “LED” is a backlight technology.

With LED backlighting, multiple LEDs control the screen’s brightness. A CCFL-backlit LCD TV, on the other hand, uses one lamp to control the lighting of the entire display. Because the LEDs have this potential to work in small groups, this technology offers some benefits in power consumption and picture display.

Though black levels on LCD TVs will likely never match plasma black levels, LED backlighting provides for deeper blacks than CCFL. The new Aquos LED is also 50% brighter than CCFL and allows for increased color purity.

Another big benefit of LED backlighting is the lifespan. LEDs last up to 100,000 hours, almost twice as long as CCFL. (Hello!) LED technology is also mercury-free, unlike CCFL. LED-lit TVs are also traditionally thinner and lighter than their CCFL counterparts.

Always on the forefront of technology, Sharp also employs QuadPixel technology on some of its Aquos TVs. Traditionally, LCD TVs use three color pixels – red, green and blue. QuadPixel technology throws a yellow pixel into the mix, which means greater color range. More on that in a future blog post!


Sharp Aquos TVs have refresh rates of 120 to a whopping 240 hz. The higher the refresh rate, the better the picture quality.

There was a big increase in refresh rates across the LCD TV board in 2008 when the standard jumped from 60 to 120 hz. In 2009, there was another bump to 240 hz.

Most consumers reported the greatest image improvement in the switch from 60 to 120 hz. 240 hz is the icing on the cake.

Compare Sharp Aquos refresh rates on our LCD TV finder.


The contrast ratio is the difference between a display’s blackest black and whitest white. The larger the contrast ratio, the greater the ability to show subtle color details and tolerate extraneous room light. The Aquos line’s contrast ratios vary from 4 mill:1 to 6 mill:1. (Does anyone else remember when “high end” TVs had contrast ratios of 800:1?)

Some of the other cool features available on these new sets: PC input, an abundance of other video inputs, integrated speakers and an extendable 1-year warranty. They are all HD (minimum of 720p resolution) and wall-mountable.

The Aquos line has only just begun. Keep an eye out for Aquos BluRay players coming later this spring and early summer. Most are equipped with Internet-connected BluRay and Netflix streaming.