Get a free copy of Avatar with purchase of the Panasonic PT-AE7000U 3D projector


The movie that revolutionized 3D for movie theaters and the projector that brings the experience home have paired up on a pretty sweet deal.

This month only, get a free copy of Avatar on 3D Blu-ray with your purchase of the Panasonic PT-AE7000U 3D projector.

The projector must be purchased between Feb. 1 and 29, 2012. The rebate form must be postmarked by March 31, 2012. Check out the full details of the rebate here»

Get your own Panasonic PT AE-7000U»

Get a free Sharp 3D Blu-ray player with the Sharp XV-Z17000 3D projector!

What’s your favorite word in the English language?

Ours is “projector” followed very closely by “free”!

Today, we’re combining our two favorite words into a very special package. Between now and June 30, 2011, get a FREE Sharp 3D Blu-ray player when you purchase the Sharp XV-Z17000 1080p 3D projector and use the coupon code “3DBLURAY”.

This package gives you everything you need to enjoy your favorite 3D Blu-ray discs. You get the projector, two pairs of 3D glasses and a 3D Blu-ray player, a $399 value.

Stop waiting and start saving on 3D projectors now»

Are 3D Blu-ray bundles stalling the adoption of 3D for home theater?

Update: A few minutes after we published this, Warner Bros announced that six of its Nov. 16 3D Blu-ray releases will not be bundled with hardware. That’s a small step in the right direction, but we still have a long way to go before all 3D Blu-rays are non-exclusive.

3D Blu-ray

A whopping 25 3D Blu-ray discs are destined for retail store shelves between now and Christmas, according to

Great news, right?

Not so much.

Only a few of those releases will be available for individual sale. In order to get the rest, you must purchase a bundle that includes some sort of 3D hardware, like a Blu-ray player.

So if you’re one of those early-adopters with a home theater already equipped with an LG CF3D 3D projector, or 3D TV, and a Blu-ray player, you might have to buy yet another Blu-ray player or 3D display in order to watch popular 3D Blu-ray releases like “How To Train Your Dragon” or “Alice in Wonderland”.

And that, in our humble opinion, is no good.

The problem with 3D bundles

Now don’t get us wrong. 3D “bundles” that feature a 3D-compatible player, display, glasses and content are great for customers who want an all-in-one solution. But to make these bundles the only way you can get your hands on popular 3D movies and content is totally unfair.

Right now, there are only a handful of 3D Blu-ray discs on the market, and only a few of those are actual full-length films. The rest are short features, some only seven minutes long.

Multiple sources (and common sense) say the lack of 3D content is holding back the adoption of 3D for home theater.

So why not flood the stores with 3D Blu-rays?

It’s the old “chicken and the egg” dilemma.

Which comes first, the content or the 3D display?

Movie houses say there are not enough 3D-equipped home theaters to justify the release of 3D Blu-rays without a bundle.

Jeffrey Katzenberg, the chief executive of DreamWorks Animation SKG Inc., said it will take another year or two before enough homes have 3D-compatible TVs or projectors for it to make sense to release some individual 3D Blu-ray movies, according to Yahoo news.

If Mr. Katzenberg were here now, we’d give him an earful on his faulty logic.

ps3 controller

Almost 40 million households worldwide own a PlayStation 3 and come Sept. 21, 2010, a software update will enable those millions of PS3s to play 3D Blu-ray discs. Factor that in with the folks who also own a 3D-ready TV or projector, and you have a modest market for 3D Blu-ray movies.

We believe exclusively packaging them with 3D hardware is bad business, and we’re not alone. In an ongoing poll on, responders overwhelmingly agree that exclusive bundles are stalling the adoption of 3D at home.

What do you think? Are you holding off on purchasing a 3D-ready display because of the lack of 3D content? Are you an early adopter annoyed by these exclusive bundles?

Leave your comments below and let us know what you think.

PlayStation controller care of MNgilen

This week in 3D news

Here’s what you may have missed in 3D news this week.

Avatar in 3D is back

Avatar will return to theaters on Aug. 27, reports the LA Times. “Avatar: Special Edition” includes an additional eight minutes of unseen footage and will only be screened in Digital 3D or Imax 3D.

3D? What 3D?

More than one in 10 has a visual impairment that prevents them from seeing 3D films properly, according to a British eyecare study. Their brains can’t correctly process when their individual eyes transmit different images, which is the foundation of present-day 3D delivery.


Piranha 3D too hot for Comic-Con

The Weinstein Company’s “Piranha 3D” panel was pulled from the Comic-Con schedule, according to Apparently, the footage they wanted to show was too gory and not suitable for the family-friendly event. The screening was moved off-site.

Lasers for brighter 3D?

A New Hampshire company wants to develop 3D cinema projectors that use lasers as their light source, instead of the standard xenon light bulb, reports the Boston Globe. This would lead to brighter 3D images, the company claims, and eliminate the need for bulb changes. While lasers are already used in home theater and business projectors (see Casio‘s new Green Slim line), there is no word when, or if, this technology will hit the cinema.


3D PlayStation 3 firmware update set for September

Sony will release the PlayStation 3 3D firmware update this September, according to Once updated, users will be able to play 3D Blu-ray discs, that is, as long as they have a compatible display and cables.

Learn more about 3D

To learn more about 3D, read our 3D and projectors guide.