Easy Digital Signage: “If you can put together an iTunes playlist, you can do this.”

We were recently visited by Brian from Mitsubishi who demonstrated his company’s very cool, and very simple, digital signage system.

Digital signage is a form of electronic display that shows information, advertising and other messages. You may have seen digital signage screens at the grocery store, the mall or the doctor’s office. Digital signage is a great means for relaying information and enhancing customer experience.

When Brian demonstrated Mitsubishi’s setup, he used a school’s digital signage system as an example. The screen flashed the school calendar, a principal’s message and footage from a recent award ceremony. You could see how effective something like this would be for education and small businesses.

Check out the video below or on our YouTube page.

In the past, setting up digital signage was a time-consuming and expensive process. We’re talking tens of thousands of dollars and days of training.

The entire Mitsubishi digital signage setup – player, LCD screen and software – starts at $1,449 and set up is so easy, even Brian can do it! (Note, this is the same man who had to ask his son to set up his iPod.)

Check out our digital signage packages here»

“Anybody who can put together a PowerPoint slide show can do this.”

~ Brian from Mitsubishi

Real quick, let’s go into the components of the Mitsubishi digital signage setup. They are:

  • Digital Signage Player: Technically, this is called a RISC (Reduced Instruction Set Computer.) It’s basically an 80-gig computer that runs your digital signage system. Unlike a PC, it doesn’t have an operating system, which means it won’t crash. This player is used widely throughout Asia, Europe and the United States, including on the monorail systems in Las Vegas. It plays graphics, text and video clips.
  • LCD Display: Mitsubishi’s monitors are available in 32-inch (720p), 42-inch (720 and 1080), 46, 52 and 65-inch (1080p) displays. All monitors are commercial-grade and backed by an impressive 3-year warranty. You can hook up more than one monitor to each digital signage player. All monitors hooked up to the player will display the same message.
  • Software: The software allows you to program the videos and messages that appear in the different zones on the monitor. The software is available as a free download.

“Think of this as digital signage with training wheels.”

~ Brian from Mitsubishi

The Mitsubishi digital signage system can run 24/7, but to keep the warranty valid you must turn it off for one hour per week. So what’s that? 24/6 plus 23/1?

Brian said most of his customers are either digital signage newbies who appreciate the simplicity and affordability of the Mitsubishi application, or business owners who found other means of digital signage too cumbersome and costly.

Granted, the more expensive digital signage setups do have more bells and whistles than Mitsubishi’s. For example, they can be hooked up to inventory trackers and promote overstock items. However, most schools and small businesses don’t need all the fancy extras.